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SABIC Innovative Plastics Turns Auto Steering Wheels in a New Direction with Lexan* EXL Resin’s Light Weight, Performance and Design Freedom

Published Apr 21, 2010
 
SHANGHAI, China — April 21, 2010 — SABIC Innovative Plastics is putting a new spin on the traditional steering wheel with an injection-molded design featuring its Lexan* EXL copolymer resin. At Chinaplas 2010, in booth W2G41, the company is showcasing the benefits of weight out, high performance, manufacturing ease, styling freedom, and parts integration provided by this innovative new steering wheel concept. Importantly, Lexan EXL resin avoids key environmental drawbacks of existing steering wheels, whose materials can be difficult to recycle and involve potentially hazardous waste products from casting and processing. The company’s investment in new technologies provides automotive industry customers with advanced materials solutions for the most demanding applications.
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Contacts
Jodi Kennedy
SABIC Innovative Plastics
jodi.kennedy@sabic-ip.com
14134487383
Jim Allison
AH&M Marketing Communications
jallison@ahminc.com
14134482260 ex. 250
Gabriela Bruschi
Edelman Brazil
gabriela.bruschi@edelman.com
+551130175300 ex. 221
Kevin Noels
Marketing Solutions
knoels@marketingsolutions.be
+31164317011
Shona Liu
Edelman
shona.liu@edelman.com
+862161937526
Mitsu Sugino
Tokyo PR Inc.
sugino@tokyopr.co.jp
+81332732731