Dow Corning Introduces at NYSCC 2013 New Silicone Fluid for Color Cosmetics Combining High Reflectivity and High Viscosity

Published May 14, 2013

Edison, N.J. – Dow Corning, a global leader in silicones, silicon-based technology and innovation, introduced here today at the New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day 2013 (booth #911) new Dow Corning® PH-1560 Glossy Fluid. This advanced silicone fluid combines a high refractive index and high viscosity for lip gloss and lipstick, enabling formulators to meet the three top worldwide consumer demands for performance-rich lip color cosmetics. These include high shine, a plumped appearance and long-lasting durability. Further, unlike traditional materials such as polyisobutene (PIB), which can be tacky and heavy, the new Dow Corning fluid provides an exceptionally pleasant sensory experience in premium lip products.