AT Fi EUROPE 2011: RHODIA AROMA PERFORMANCE WILL EXHIBIT NEW BRANDING AND REPOSITIONING OF RHOVANIL® VANILLIN AND RHODIAROME® ETHYL-VANILLIN RANGE HENCEFORTH DEDICATED TO THE FOOD INDUSTRY.

Published Oct 10, 2011

LYON, France, October 10, 2011:At the forthcoming Food Ingredients Europe (Fi E) 2011 exhibition in Paris, Rhodia Aroma Performance (Hall 4 Booth K48) will showcase its complete industry-leading range of vanillin and ethyl-vanillin food-safe ingredients and reveal the new revamped branding and repositioning of the company’s flagship products Rhovanil®, Rhovanil®Naturaland Rhodiarome®which meet the highest manufacturing safety standards demanded by the food industry. Henceforth these market-leading products will be dedicated to the food industry such as bakery, chocolate, confectionery, beverages and other dairy product applications.