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Robinson Home Products Stirs Up the Housewares Sector with Green Street™ Kitchen Utensils Using SABIC Innovative Plastics’ Valox iQ* Resin

Published Aug 12, 2010
 
PITTSFIELD, Mass. — Aug. 12, 2010 — Kitchenware industry leader, Robinson Home Products – home of well-known brands such as Oneida, Sunbeam, Rubbermaid and Crock Pot – has tapped SABIC Innovative Plastics’ eco-engineered Valox iQ* resin for its new Green Street™ line of plastic kitchen utensils. A more sustainable, higher-performance material than traditional resins, Valox iQ resin utilizes upcycled polyethylene terephthalate (PET) water bottles, diverting them from already bulging landfills. Equally important, this innovative product delivers the exceptional performance and quality that consumers demand in kitchenware, including heat and chemical resistance, U.S. Food and Drug Administration (FDA) approval for food contact, and attractive appearance. SABIC Innovative Plastics’ investment in sustainable technologies helps companies like Robinson Home Products – a SABIC Innovative Plastics customer for over 30 years – achieve business success while promoting environmental protection.
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Contacts
Jodi Kennedy
SABIC Innovative Plastics
jodi.kennedy@sabic-ip.com
14134487383
Helen Vandebovenkamp
SABIC Innovative Plastics
helen.vandebovenkamp@sabic-ip.com
+31164292097
Jim Allison
AH&M Marketing Communications
jallison@ahminc.com
14134482260 ex. 250
Gabriela Bruschi
Edelman Brazil
gabriela.bruschi@edelman.com
+551130175300 ex. 221
Kevin Noels
Marketing Solutions
knoels@marketingsolutions.be
+31164317011
Shona Liu
Edelman
shona.liu@edelman.com
+862161937526
Mitsu Sugino
Tokyo PR Inc.
sugino@tokyopr.co.jp
+81332732731