SABIC Helps Chrysler Group LLC Reinvent Dodge Dart with Stylish Interior Illumination Surrounding Unique Floating Island Bezel

Published Nov 19, 2012

PITTSFIELD, Mass., Nov. 19, 2012- Ambient lighting is a growing trend in automotive interior design, enhancing consumer appeal. So when Chrysler Group LLC designed the 2013 Dodge Dart compact for young, style-conscious car buyers, the automaker turned to SABIC’s Innovative Plastics business to help create stylish interior lighting at an affordable cost. In collaboration with Chrysler Group and Mitchell Plastics, SABIC contributed advanced materials and design and development expertise for the unique eye-catching ambient lighting design that surrounds the innovative floating island bezel, which houses the instrument cluster and Uconnect mediacenter. The floating island bezel is the centerpiece of the all-new Dodge Dart interior. SABIC’s high-performance CYCOLOY™ and GELOY™ resins with molded-in color enabled Chrysler to achieve the Dart’s next-generation interior, which epitomizes the latest in vehicle design innovation. This successful project with Chrysler demonstrates the design-enabling power of SABIC’s automotive resins and the company’s ability to collaborate and support its customers throughout the development process – from concept feasibility to production.