Dow Corning Showcases Newest High-End Silicones, Formulation Concepts to Meet Latest Hair Care Trends at in-cosmetics 2014

Published Apr 01, 2014

Hamburg, Germany – Dow Corning is featuring here at in-cosmetics 2014 an exciting line-up of sophisticated formulation concepts and advanced silicone ingredients for hair care products to help customers stay ahead of the latest global trends. In hall A4, stand D10, the company is spotlighting new Dow Corning® CE-1874 Microemulsion, which provides exceptional hair repair and protection benefits to shampoos without compromising hair volume. The company is also unveiling the newest edition of its Trends Lab. Titled “Life without Boundaries”, this inspiring collection of new silicone-based formulation concepts highlights major trends that will drive tomorrow’s consumer demand for benefits-rich hair care products.