Dow Corning Showcases Newest High-End Silicones, Formulation Concepts to Meet Latest Hair Care Trends at NYSCC 2014

Published May 14, 2014

Edison, N.J. – Dow Corning is featuring here at the New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day 2014 an exciting line-up of sophisticated formulation concepts and advanced silicone ingredients for hair care products to help customers stay ahead of the latest global trends. In booth #921, the company is spotlighting new Dow Corning® CE-1874 Microemulsion, which provides exceptional hair repair and protection benefits to shampoos without compromising hair volume. The company is also featuring the newest edition of its Trends Lab. Titled “Life without Boundaries,” this inspiring collection of new silicone-based formulation concepts highlights major trends that will drive tomorrow’s consumer demand for benefits-rich hair care products.